Namelix is the best AI tool for brand naming: it is free, runs on its own custom LLM and learns from the names you like. Atom is #2 for ~100 ranked names with live domain checks and a USPTO screen, and Namify is #3 for going from idea to domain across 300+ extensions.
Free; you pay only when you register a domain through a registrar
Finding a domain you can actually register
Pick by what you want
Best overall
Namelix
Best with a trademark screen
Atom Business Name Generator
Best name plus logo
Looka Business Name Generator
Best for online stores
Shopify Business Name Generator
Best for tone and language
Ahrefs Business Name Generator
The ranking
1
Namelix
Answrs VerdictThe best AI brand name generator.
Price: Free (billed on its own site as a free AI-powered naming tool)AI model: Uses its own custom LLM, which it says generates more original ideas than ChatGPTLearns your taste: The algorithm learns from the names you like and improves its suggestions over timeName styles: Auto, Brandable names, Evocative, Short phrase, Compound words, Alternate spelling, Non-English words and Real words, plus Low, Medium or High randomness; results appear as logo-style previewsLogo next step: Made by Brandmark.io, whose logos cost $35 (Basic), $95 (Designer) or $195 (Enterprise), one-time
Namelix, made by logo maker Brandmark.io, is a free naming tool that runs on its own custom LLM and learns from the names you like. You pick a style (Brandable, Evocative, Compound words, Alternate spelling, Non-English words and more) and a randomness level, and it shows each short name as a logo-style preview. Brandmark logos start at $35 one-time.
Go ifShort, brandable names shown as logo-style previews
Skip ifYou want a trademark screen built into the generator
Why #1 over #2: Its custom LLM and style controls give more original short names, while Atom’s strength is the checks around the names.
2
Atom Business Name Generator
Answrs VerdictThe most complete naming workflow.
Price: Free to generate, shortlist, check availability and run the USPTO trademark screen; you pay only to register or buy a domainOutput: ~100 ranked, brandable name ideas with available domains in about 30 secondsChecks: Live domain checks across 7 extensions (.com, .ai, .io, .org, .net, .co and .app) plus a USPTO trademark screenHuman option: Naming contests start at $299 with the creative award included, with hundreds of entriesFormerly: Squadhelp, which announced its rebrand to Atom.com on April 17, 2024
Atom, formerly Squadhelp, turns a one-sentence description into ~100 ranked, brandable names in about 30 seconds. Every name is checked live across 7 extensions and screened against USPTO records, free. If AI is not enough, its human naming contests start at $299 with the award included.
Go ifFounders who want AI names, a trademark screen and a human contest in one place
Skip ifYou only want a quick list of ideas
Why #2 over #3: Its USPTO screen and human contests go further than Namify’s domain-first search.
3
Namify
Answrs VerdictBest idea-to-domain flow.
Price: Not published on its home pageAI search: Describe your idea and its AI generates brand names, matching domains across 300+ extensions and a free tagline for every nameChecks: Checks names against USPTO trademark records and matching usernames on major social platformsFree logo: Registering on select domain extensions earns a free, designer-quality logoRecognition: Voted #1 Product of the Day on Product Hunt with over 1,000 upvotes
Namify takes a description of your idea and its AI returns brand names, matching domains across 300+ extensions and a free tagline for each name. It checks USPTO trademark records and social usernames in the same search, and registering on select extensions earns a free logo.
Go ifGoing from a one-line idea to a registered domain in one flow
Skip ifYou only want name ideas, not domain shopping
Why #3 over #4: It searches 300+ extensions with trademark checks, beyond Looka’s domain and social checks.
4
Looka Business Name Generator
Answrs VerdictBest for name plus logo.
Price: Free name generator; Looka logos cost $35 (Basic) or $72 (Premium) one-time, or $96 a year for the Brand KitName types: Traditional, invented, compound and multiword names, filterable by lengthChecks: Domain and social handle availability, a direct Google search and a link to the U.S. Trademark OfficeLogos: Click See Logos to open Looka’s logo maker with instant design ideas for the nameUsers: Trusted by over 20 million small business owners
Looka’s free generator sorts ideas into traditional, invented, compound and multiword names and checks domains and social handles. Click See Logos to open its logo maker; logos cost $35 or $72 one-time, or $96 a year for the Brand Kit. Looka says over 20 million small business owners trust it.
Go ifSeeing a name and its logo side by side
Skip ifYou want long, descriptive AI prompts
Why #4 over #5: It shows logo ideas for every name, which GoDaddy only offers after you register a domain.
5
GoDaddy Business Name Generator
Answrs VerdictBest for domain-ready names.
Price: FreeAI prompt: Generates ideas from your prompt, such as your name, location, business category and interests, and adds related wordsDomains: Only suggests business names that have a matching domain available to registerNext steps: GoDaddy Airo then helps with a Coming Soon site, a free logo design, a professional email and social handle checks
GoDaddy’s free AI generator reads your prompt, including location and category, and adds related words. It only suggests names with a matching domain available, and GoDaddy Airo then helps with a Coming Soon site, a free logo design and social handle checks.
Go ifGetting a name, domain and starter site from one company
Skip ifYou want names without a domain upsell
Why #5 over #6: It only shows names you can register, while Wix asks you to create an account first.
6
Wix Business Name Generator
Answrs VerdictBest for a name plus website.
Price: Free, with no limit on how many names you createAI: Its AI gives unlimited suggestions and can ask follow-up questions about your brandDomains: Every name idea comes with a matching domain, checked in real timeFree domain: A free domain for one year with any annual website plan
Wix’s generator is free with no limit on names, asks follow-up questions about your brand and pairs every idea with a domain checked in real time. A free domain for one year comes with any annual website plan.
Go ifNaming a business you will build on Wix
Skip ifYou do not want to create a Wix account
Why #6 over #7: Its follow-up questions tailor names more than Shopify’s single prompt.
7
Shopify Business Name Generator
Answrs VerdictBest for e-commerce names.
Price: Free for everyone, with as many searches as you pleaseOutput: AI-generated names; its FAQ says you get 100 possibilities per searchDomains: Search the generator for domain availability instantlyCaveat: Shopify says results are AI-generated and should be reviewed before use
Shopify’s generator is free for everyone with unlimited searches; its FAQ says each search returns 100 possibilities. It checks domain availability instantly and notes that AI results should be reviewed before use.
Go ifNaming an online store
Skip ifYou need trademark or social checks
Why #7 over #8: It is built for store names and leads straight into a Shopify trial, unlike Hostinger’s general list.
8
Hostinger AI Business Name Generator
Answrs VerdictBest simple free option.
Price: Completely free to useHow it works: Enter keywords, pick a name, then click it to check domain availabilityDomains: Integrated with Hostinger’s domain name search, from .com and .net to cheaper .shop or .onlineRating: 4.8/5 from 1,237 reviews, shown on the page
Hostinger’s AI generator is completely free: enter keywords, pick a name and click it to check domains, from .com and .net to cheaper .shop or .online. The page shows a 4.8/5 rating from 1,237 reviews.
Go ifA quick free list with one-click domain checks
Skip ifYou need unique-name guarantees (Hostinger says there are none)
Why #8 over #9: It checks domains with one click, which Ahrefs’ generator does not.
9
Ahrefs Business Name Generator
Answrs VerdictBest for tone and language control.
Price: FreeAI model: Uses a language model to generate names from your descriptionSettings: Choose a language and writing tone (Formal by default) and how many variants to generate, 5 by defaultExplain meaning: An Explain meaning option, switched on by default, sits next to the variants setting
Ahrefs’ free generator uses a language model and lets you set the language, the writing tone and how many variants you get, 5 by default. An Explain meaning option is switched on by default.
Go ifNames in another language or a set tone
Skip ifYou need built-in domain checks
Why #9 over #10: Its tone and language controls shape the brand feel more than NameMesh’s domain lists.
10
NameMesh
Answrs VerdictBest for domain-first naming.
Price: Free; you pay only when you register a domain through a registrarTools: Three free tools: a domain name generator, a domain search tool and a business name generatorAI: An AI-powered algorithm generates available domain suggestions from your keywords or descriptionAvailability: Checks domain availability in real time
NameMesh offers three free tools: a domain name generator, a domain search and a business name generator. Its AI-powered algorithm builds available domain ideas from your keywords and checks availability in real time; you pay only when you register.
Go ifFinding a domain you can actually register
Skip ifYou want logo or trademark help
How we ranked these
We ranked tools that use AI to invent brand names first, then by the domain, trademark and logo checks each maker says it includes, using each maker’s own pages. Five picks on the old list were replaced: BrandBucket blocked automated checks, Wordoid did not respond, and Lean Domain Search, Naminum and Anadea had no AI naming features we could source. Facts are taken from each maker's own published information; check the official site before you buy.
Questions people ask
What is the best AI tool for brand naming?
Namelix: it is free, runs on its own custom LLM and learns from the names you like, showing short brandable names as logo-style previews.
Are AI brand name generators free?
Most are. Namelix, Wix, Shopify, Hostinger, Ahrefs and NameMesh are free to use, and Atom is free to generate and screen names; you pay to register a domain or buy a logo.
Do these tools check domain availability?
Most do. Atom checks 7 extensions live, Namify searches 300+ extensions, GoDaddy only suggests names with an available domain, and NameMesh checks availability in real time.
Can I trademark a name generated by AI?
Check first. Atom and Namify screen names against USPTO records and Looka links to the U.S. Trademark Office, but a screen is not a trademark registration.
One-time price of the paid next step (a naming contest or a logo package), from each maker’s own page at a glance
Brandmark Basic logo (Namelix maker)35 USD
Looka Basic Logo Package35 USD
Looka Premium Logo Package72 USD
Brandmark Designer logo (Namelix maker)95 USD
Brandmark Enterprise logo (Namelix maker)195 USD
Atom naming contest (from)299 USD
One-time price of the paid next step (a naming contest or a logo package), from each maker’s own page, as published by each maker. Picks without a published figure are left off.
