The 10 Best AI Tools for Conversion Rate Optimization in 2027

Wingify is the new home of VWO and AB Tasty, which have united. Pricing is custom and based on monthly active users, so no list price is published. Wingz Core AI is free with every paid product, and Wingz Advanced is a paid upgrade that adds AI Autopilot to monitor live tests and act within your guardrails, plus Synthetic AB Test with AI digital twins. A free trial account and a sample-rich playground are available.

Optimizely does not publish a price: cost varies with site traffic, the products you choose and implementation complexity. Its AI includes Virtual Teammates such as a CRO Manager that plans, runs and reports on experiments, and AI that recommends what to test next. Optimizely cites a 446% platform ROI, Forrester validated.

Adobe Target uses custom-fit licensing with no list price. It runs A/B and multi-element tests, allocates traffic with multi-armed bandit testing, and adds AI-powered personalization and an AI Assistant - Content Accelerator for campaign copy and imagery. IDC found a 651% ROI over three years.

Kameleoon’s PBX Starter is from $495 a month for 10 experiments and 50,000 visitors a month; Enterprise is custom. Its Prompt-Based Experimentation builds test-ready variants from a chat prompt. A 30-day free trial needs no credit card and allows up to 3 experiments, and each prompt uses one credit, about 3 credits per experiment.

Dynamic Yield, now part of Mastercard, has no published price; you contact sales. It is an 8-time Gartner Magic Quadrant Leader for Personalization Engines, delivers 80m+ personalized sessions daily, and says 100% of customers use its AI/ML capabilities.

Webflow Optimize has no published price; you get a demo or contact sales. Its AI Optimize makes real-time decisions about which audiences see which variant to maximize conversions. It works with any CMS, and non-Webflow sites use a lightweight JavaScript snippet.

Convert Experiences publishes prices: Growth is $399 a month or $299 a month paid annually, and Pro is $599 a month or $420 a month paid annually, at 100K tested users a month. A 15-day free trial is offered. An MCP server lets AI automate your testing, and Convert Intelligence, an AI assistant, is in beta.

Unbounce is a landing page builder with plans of Starter $29 a month, Build $99, Experiment $149 and Optimize $249, billed monthly; yearly billing saves 25%, from $22 a month. Experiment adds unlimited A/B testing and variants, Optimize adds AI traffic optimization that sends visitors to their best-match landing page, and Build adds AI copywriting.

Crazy Egg costs $29 a month on Starter, $99 on Plus, $249 on Pro and $599 on Enterprise, all billed annually. Every plan includes AI analysis for heatmaps and recordings, and unlimited A/B testing, CTAs and error tracking start on Plus. All plans have a 30-day free trial.

Zoho PageSense has a Forever Free plan up to 5,000 monthly tracked users, and Professional from US$12 a month billed annually. A/B testing, split URL testing and personalization come with Enterprise from US$29.42 a month. PageSense MCP lets you ask an AI assistant to track behavior, create experiments and read heatmaps, and a 15-day free trial needs no credit card.