SurveyMonkey is the best AI tool for survey creation: its Build with AI generates a survey from a text prompt and is listed on the free Basic plan, with every paid price published. Tally is #2, with AI on every plan including free and a $24 a month Pro plan. Jotform is #3, with a free AI Form Generator and no stated usage limits on AI support.
Basic is free with 10 questions per survey; Advantage is $39 a month billed annually ($468 a year); Premier is $139 a month billed annually; Standard is $149 a month billed monthly
Anyone who wants a prompt-to-survey builder on a free plan with a full published price table
Starter is free with 5 forms and 100 submissions a month; Bronze is $39 a month or $408 a year; Silver is $49 a month; Gold is $129 a month; Enterprise is custom
Teams that want a free AI generator inside a long-established form builder
The plan cards list Basic at 39 USD monthly or 28 USD a month on annual billing, but the compare table on the same page lists 29 and 25; the page does not say which is current
Teams that want the widest set of AI form features, including an importer and translator
Not published in the page text we could read: plan prices did not load; extra users are $49 per user a month and yearly billing is advertised as saving up to 40%
People who want to test an AI survey generator before creating an account
The Forms page titles it a free tool for online surveys, forms, polls and quizzes; Copilot in Forms needs a Microsoft 365 account and a Copilot license, and no Copilot price is given on that page
Microsoft 365 organizations that already hold Copilot licenses
Not published in the page text we could read: the pricing page lists Free, Basic, Plus, Pro and Enterprise with no price figures; yearly billing saves up to 35%
Teams already in the Zoho ecosystem who want to describe a survey and edit the result
Not published; every product shows Request Pricing
Enterprise research teams that want AI-guided study design
Pick by what you want
Best overall
SurveyMonkey
Best free option
Tally
Lowest paid plan
Fillout
Widest AI feature list
Typeform
Best multilingual question generator
QuestionPro
Best for Microsoft 365 teams
Microsoft Forms
The ranking
1
SurveyMonkey
Answrs VerdictPrompt-to-survey AI on the free plan, with every paid price published.
Price: Basic is free with 10 questions per survey; Advantage is $39 a month billed annually ($468 a year); Premier is $139 a month billed annually; Standard is $149 a month billed monthlyAI survey builder: Build with AI generates a survey from a text prompt: choose Create Survey, then Build with AI, enter a prompt, then preview, edit or try another promptFree plan: The pricing page lists Build with AI on the free Basic planPrompt limit: Up to 25 AI-generated survey prompts per hour, with prompts up to 50,000 charactersAI analysis: Analyze with AI and Thematic Analysis are listed on Advantage Annual
SurveyMonkey Basic is free with 10 questions per survey; Advantage is $39 a month billed annually, Premier is $139 a month billed annually and Standard is $149 billed monthly. Build with AI generates a survey from a prompt, and the pricing page lists it on the free plan. You can submit up to 25 prompts per hour, and the help page says it is only available to some customers in supported regions.
Go ifAnyone who wants a prompt-to-survey builder on a free plan with a full published price table
Skip ifYou need the AI builder guaranteed in your region, since its help page says it is only available to some customers in supported regions
Why #1 over #2: It lists its AI builder on a free plan and publishes every paid price, while Tally has no survey-specific AI analysis listed.
2
Tally
Answrs VerdictAI building on every plan, including free, with $24 Pro as the first paid step.
Price: Free plan is $0 with unlimited forms and submissions under fair usage; Pro is $24 a month; Business is $74 a monthAI form builder: Tally AI is built into the editor: describe the form in plain language and it generates a complete form with questions, logic and structurePlans with AI: Tally AI is available on all plans, including the free plan, with no upgrade or credit card requiredEditing: It can add or remove fields, set up conditional logic or calculations, translate the form, match your branding and fix problems it finds
Tally is free with unlimited forms and submissions under fair usage; Pro is $24 a month and Business is $74 a month. Tally AI is on all plans, including free, and builds a complete form with questions, logic and structure from a plain-language description. It can also edit fields, translate, match branding and fix problems.
Go ifSolo creators and small teams who want free AI building with no card
Skip ifYou need survey-specific analytics, which the pages we read do not list
Why #2 over #3: Its AI covers every plan with no card, while Jotform limits form creation by plan.
3
Jotform
Answrs VerdictFree AI generation with no stated usage cap, but narrow design control.
Price: Starter is free with 5 forms and 100 submissions a month; Bronze is $39 a month or $408 a year; Silver is $49 a month; Gold is $129 a month; Enterprise is customAI form generator: Builds a form with basic fields from your text prompt, then lets you refine it by chatting with the AI assistantCost of AI: Its FAQ says the AI Form Generator is free to use and that there are no usage limitations for AI supportDesign limit: Customization is currently narrow; the FAQ says you can change the color of your form
Jotform Starter is free with 5 forms and 100 submissions a month; Bronze is $39 a month, Silver $49 and Gold $129. Its AI Form Generator builds a form from a prompt and is refined through chat. The FAQ says it is free to use with no usage limitations for AI support, but customization is currently limited to changing the form color.
Go ifTeams that want a free AI generator inside a long-established form builder
Skip ifYou want the AI to restyle the whole design, since its FAQ says only the color can be changed
Why #3 over #4: It states AI has no usage limits, while Fillout puts advanced AI behind a paid plan.
4
Fillout
Answrs VerdictFree basic AI survey tool and the lowest paid plan in this list at $15 a month.
Price: Free is $0 with 1,000 responses a month; Starter is $15 a month ($180 billed annually); Pro is $40 a month; Business is $75 a monthAI Survey Maker: Describe a survey in natural language, import questions or import an existing survey, and the AI generates itCost of AI: Its page says the basic features of the AI Survey Tool are free; advanced capabilities and surveys with over 1000 responses per month need a premium planQuestion quality: It can generate unbiased questions and create a form style that fits your brand from an image
Fillout is free with 1,000 responses a month; Starter is $15 a month, Pro $40 and Business $75. Its AI Survey Maker builds from a description, imported questions or an existing survey, generates unbiased questions and styles a form from an image. Basic features are free; advanced ones and surveys over 1000 responses a month need a premium plan.
Go ifTeams that want to import an existing survey and have the AI rebuild it
Skip ifYou expect all AI features to be free, since advanced ones need a paid plan
Why #4 over #5: It can rebuild an imported survey, while Typeform lists an importer only for Google Forms.
5
Typeform
Answrs VerdictBroadest AI feature list, but its own pricing page is inconsistent.
Price: The plan cards list Basic at 39 USD monthly or 28 USD a month on annual billing, but the compare table on the same page lists 29 and 25; the page does not say which is currentAI Form Builder: Type a prompt and your questions are generated and your form built in secondsImporter and translator: An AI Form Importer converts a pasted or uploaded Google Form, and an AI Form Translator covers over 25 languagesPricing page AI: AI-powered form creation is named on the Basic plan cardMCP connector: You can build forms from Claude or ChatGPT through Typeform's public MCP connector
Typeform's AI Form Builder generates questions and builds a form from a prompt, an importer converts a Google Form and a translator covers over 25 languages. It also offers an MCP connector for building forms from Claude or ChatGPT. Its pricing page shows Basic at 39 USD monthly or 28 USD annually on the cards but 29 and 25 in the compare table, and does not say which is current.
Go ifTeams that want the widest set of AI form features, including an importer and translator
Skip ifYou need one clear price, since the page shows two sets of figures
Why #5 over #6: It lists more AI features than QuestionPro, but its pricing page is less clear.
6
QuestionPro
Answrs VerdictMultilingual AI question generator, but the free-plan AI is not confirmed.
Price: Essentials is free; Advanced is $99 per user a month billed annually; Team Edition is $83 per user a month billed annually; Research Suite is customConversational builder: QuestionPro AI uses a chat-style interface where you describe a topic and it drafts a surveySurvey generator: You enter a research topic and it generates qualitative and quantitative survey questions in the language of your choiceFree plan limits: Essentials includes 1 user and 200 responses per survey; the pricing page does not say whether it includes the AI builder
QuestionPro Essentials is free with 200 responses per survey; Advanced is $99 per user a month billed annually and Team Edition is $83. Its AI uses a chat-style interface to draft a survey from a topic and generates qualitative and quantitative questions in the language you choose. The pricing page does not say whether the free plan includes the AI.
Go ifResearchers who want a multilingual AI question generator on a research-grade platform
Skip ifYou want the AI builder confirmed on the free plan
Why #6 over #7: It publishes prices, while SurveySparrow's plan prices did not load for us.
7
SurveySparrow
Answrs VerdictTry-before-signup AI generator, but plan prices were not readable.
Price: Not published in the page text we could read: plan prices did not load; extra users are $49 per user a month and yearly billing is advertised as saving up to 40%AI survey generator: Creates a complete survey from a text prompt and picks the questions, formats and flow, which you can then edit in the builderTry first: Its page offers free AI generations with no signup to get started; you sign up to save, customize and shareResponse limits: Free is 75 per quarter, Basic 2,500, Starter 15,000 and Business 36,000
SurveySparrow's AI survey generator builds a complete survey from a text prompt, and its page offers free generations with no signup. Plan prices did not load in the page text we read; extra users are $49 per user a month, and response limits run from 75 per quarter on Free to 36,000 on Business.
Go ifPeople who want to test an AI survey generator before creating an account
Skip ifYou need paid plan prices up front
Why #7 over #8: It lets you try the AI before signup, while Microsoft Forms needs a Copilot license.
8
Microsoft Forms
Answrs VerdictSolid drafting, but the chat experience requires a Copilot license.
Price: The Forms page titles it a free tool for online surveys, forms, polls and quizzes; Copilot in Forms needs a Microsoft 365 account and a Copilot license, and no Copilot price is given on that pageCopilot drafting: Copilot in Forms generates a draft survey from your description, including a title, description, questions and answer optionsRefining: After you keep the draft it can suggest improvements and apply changes such as tone, instructions or settingsWho gets the chat: The Copilot Chat experience in Forms is limited to commercial Copilot-licensed users; consumers get a refinement bar instead
Microsoft Forms is titled a free tool for surveys, forms, polls and quizzes. Copilot in Forms drafts a survey from a description, with title, questions and answer options, and can suggest improvements. It needs a Microsoft 365 account and a Copilot license; the chat experience is limited to commercial Copilot-licensed users, and consumers get a refinement bar.
Go ifMicrosoft 365 organizations that already hold Copilot licenses
Skip ifYou have no Copilot license, since the chat drafting is limited to licensed commercial users
Why #8 over #9: It drafts a full survey from a description, while Zoho's AI plan coverage is unclear.
9
Zoho Survey
Answrs VerdictAI Survey Creator is named, but price and plan coverage are unclear.
Price: Not published in the page text we could read: the pricing page lists Free, Basic, Plus, Pro and Enterprise with no price figures; yearly billing saves up to 35%AI Survey Creator: Generate ready-to-edit surveys by simply describing what you needFree plan: Free allows 100 responses per survey and 10 questions per surveyPlan for AI: The pricing page does not clearly state which plans include the AI Survey Creator
Zoho Survey's pricing page names an AI Survey Creator that generates ready-to-edit surveys from a description. The page lists Free, Basic, Plus, Pro and Enterprise with no price figures in the text we read, and does not say which plans include the AI. Free allows 100 responses and 10 questions per survey.
Go ifTeams already in the Zoho ecosystem who want to describe a survey and edit the result
Skip ifYou need a stated price or confirmed AI plan before you start
Why #9 over #10: It names a prompt-based generator, while Qualtrics lists only AI-guided design review.
10
Qualtrics
Answrs VerdictAI-guided design review, but no published price or prompt generator on its page.
Price: Not published; every product shows Request PricingSurvey builder: A drag-and-drop builder with smart logic, branching and quota controls, 23 question types, and 50+ survey templatesAI in building: Research Agent guides teams through study design with methodology guardrails, and AI-powered design review applies to each question typeSynthetic audiences: Offered alongside the human panel for directional answers in hours at a fraction of the cost
Qualtrics does not publish a price; every product shows Request Pricing. Its survey builder has 23 question types, 50+ templates, smart logic and branching. Its Research Agent guides study design with methodology guardrails, AI-powered design review applies to each question type, and synthetic audiences give directional answers.
Go ifEnterprise research teams that want AI-guided study design
Skip ifYou want a prompt-to-survey generator or a published price
How we ranked these
We ranked AI tools for survey creation on three checks taken from each maker's own pages: a documented AI tool that builds a survey or form from a prompt, whether the AI is free or included on a free plan, and a published price. Ties go to the tool with more detail on its AI building features. Where a price or plan could not be read we say so, and no usage or quality claims come from outside the makers' pages. Facts are taken from each maker's own published information; check the official site before you buy.
Questions people ask
What is the best AI tool for survey creation?
SurveyMonkey ranks first: its Build with AI generates a survey from a prompt and is listed on the free Basic plan. Tally and Jotform follow, both with free AI generation.
Which AI survey tools are free?
Tally AI is on all plans including free, Jotform says its AI Form Generator is free to use, and Fillout says the basic AI Survey Tool features are free. SurveyMonkey lists Build with AI on its free Basic plan.
Which has the cheapest paid plan?
Fillout Starter is listed at $15 a month, then Tally Pro at $24 a month. Jotform Bronze and SurveyMonkey Advantage (billed annually) are both $39 a month.
Does Microsoft Forms have AI survey creation?
Yes, through Copilot in Forms, which drafts a survey from a description. It needs a Microsoft 365 account and a Copilot license, and the chat experience is limited to commercial Copilot-licensed users.
Listed monthly price of the cheapest paid plan (SurveyMonkey and QuestionPro are billed annually; Fillout, Tally and Jotform are monthly figures) at a glance
Fillout15 USD
Tally24 USD
Jotform39 USD
SurveyMonkey39 USD
QuestionPro99 USD
Listed monthly price of the cheapest paid plan (SurveyMonkey and QuestionPro are billed annually; Fillout, Tally and Jotform are monthly figures), as published by each maker. Picks without a published figure are left off.
