Should You Buy a MacBook Pro Now or Wait for Apple's October 28 Event?
On October 19, 2026 Apple announced a second experience for Wednesday, October 28 at 10 a.m. PT in Los Angeles, tagged "Pro and tell," according to 9to5Mac. Apple has not said what it will show. If you want the rumored OLED touchscreen MacBook Pro, wait a week and see; if you need a laptop now and the current models fit, buying one today is reasonable, because the rumored new models are expected to cost more than today's.
Everything about the new hardware below is a rumor from the press. Everything about today's MacBook Pro comes from Apple's own pages.
What Apple has actually confirmed
9to5Mac reports that Apple announced the date and time on October 19 and that the event is in Los Angeles. MacRumors says invited media attend in person and everyone else gets press releases, and that the format "isn't going to be a traditional Apple event."
That is the full confirmed list. The products are not named by Apple. Both outlets describe the lineup as expected or rumored, with 9to5Mac citing Bloomberg's Mark Gurman.
What is rumored for October 28
The headline rumor is a 14-inch and 16-inch MacBook Pro with an OLED touchscreen. 9to5Mac says it would add a Dynamic Island for the first time and be significantly lighter than current models; MacRumors adds a reinforced hinge and calls it the first Mac with OLED and touch. Both expect M5 Pro and M5 Max chips, the same family as today's models.
A second rumor is an entry-level 14-inch MacBook Pro with an M6 chip, along with an iMac with an M6 chip. MacRumors says the entry MacBook Pro would have no other design changes.
MacRumors also expects the OLED MacBook Pro to cost more than current models, and says devices could be available as soon as November 6, with pre-orders starting October 28. Both are rumored, and no price has been reported.
What the current MacBook Pro costs
Apple's March 3, 2026 release set these U.S. starting prices, with education prices in parentheses: 14-inch M5 Pro $2,199 ($2,049), 16-inch M5 Pro $2,699 ($2,499), 14-inch M5 Max $3,599 ($3,299) and 16-inch M5 Max $3,899 ($3,599).
The M5 Pro supports up to 64GB of unified memory and starts at 1TB of storage; the M5 Max supports up to 128GB and starts at 2TB. Apple claims up to 24 hours of battery life and a Liquid Retina XDR display with 1600 nits peak HDR brightness. The release does not mention OLED or touch, so those would be new.
Who should buy now, and who should wait
Buy now if your work is on a deadline, if you want an M5 Pro or M5 Max configuration you can touch and return, or if the rumored price increase matters to you. Apple's store page says same-day scheduled courier delivery is available in most metro areas for in-stock items, with a $9 two-hour delivery fee.
Wait if the touchscreen, the Dynamic Island or the lighter body is the reason you are shopping. The event is one week out, and pre-orders are rumored to open the same day.
Questions people ask
When is Apple's next event?
Apple announced it for Wednesday, October 28, 2026 at 10 a.m. PT in Los Angeles, with the tagline "Pro and tell," according to 9to5Mac.
Will there be a new MacBook Pro on October 28?
Apple has not said. 9to5Mac, citing Bloomberg, and MacRumors both expect 14-inch and 16-inch OLED touchscreen MacBook Pro models with M5 Pro and M5 Max chips.
How much is a MacBook Pro today?
Apple's March 3, 2026 release lists the 14-inch M5 Pro from $2,199, the 16-inch M5 Pro from $2,699, the 14-inch M5 Max from $3,599 and the 16-inch M5 Max from $3,899.
Will the new MacBook Pro cost more?
MacRumors expects the OLED MacBook Pro to cost more than current models. No price has been reported.
Sources
- 9to5Mac: Apple announces special event for October 28 (October 19, 2026) · Event date, time, tagline and expected products
- MacRumors: Apple's October 28 'Pro and Tell' Launch (October 19, 2026) · Format, rumored products, price and timing expectations
- Apple Newsroom: Apple introduces MacBook Pro with all-new M5 Pro and M5 Max (March 3, 2026) · Current prices, memory, battery and display
- Apple Store: MacBook Pro · Current configurations and delivery options
Figures were read from the linked pages on October 21, 2026. Prices and rumors can change; confirm on Apple's store page before ordering.