When Do 2027 TVs Come Out, and Should You Wait to Buy?
No 2027 TV lineups have been announced as of October 20, 2026. If the 2026 pattern holds, most brands will show new models at CES, which the show lists for January 6-9 in Las Vegas, and sets then reach stores over the following weeks and months. Last cycle, Samsung, LG and TCL unveiled at CES 2026, Hisense's mainstream sets went on sale on March 9, and Sony announced on May 27, 2026.
That means a TV bought now is a 2026 model that is about to be replaced. If you need one this year, Black Friday has historically been the deepest-discount window. If you can wait, January to spring is when new models arrive and last year's sets get cheaper.
This page only states release timing that the brands and outlets published for 2026. It cannot predict 2027 dates, which no brand has confirmed.
The typical release calendar, brand by brand
The most recent full cycle is 2026. Here is what each brand's own announcements show.
- SamsungShowed its 2026 lineup at CES 2026 (January 6-9), including OLED, Neo QLED, Mini LED, Micro RGB and The Frame, then rolled sets out through Samsung.com and retailers. Samsung Newsroom
- LGUnveiled the OLED evo W6 Wallpaper TV at CES in January 2026. On March 5, 2026 it opened pre-orders for the G6 (from $2,499) and C6 (from $1,399), with retail availability in March. LG
- TCLUnveiled the X11L at CES 2026 in a release dated January 5, with the largest models open for pre-order. TCL
- HisenseShowed RGB MiniLED sets at CES 2026, then put the U7 Series on sale March 9, 2026 from $1,299, with the U6 Series following in the coming weeks. Hisense
- SonyDid not wait for CES. It unveiled the Bravia 9 II and Bravia 7 II on May 27, 2026, with pre-orders live that day. Engadget
The takeaway: announcement and availability are different dates. CES shows what is coming, but a flagship can be on shelves in March (LG), later in spring (Hisense) or announced months after CES (Sony).
Have 2027 models been announced yet?
As of October 20, 2026, a search of the major brands turned up no announced 2027 TV lineups from Samsung, LG, Sony, TCL or Hisense, only 2026 models and early industry chatter. CES lists its next show for January 6-9, 2027 in Las Vegas, which is where most brands showed their 2026 sets.
When do TV prices drop?
The best-documented pattern is old but consistent. In a December 29, 2016 article, Consumer Reports said Black Friday is "indeed the time for the deepest discounts" and that the second-best discounts come two weeks before the Super Bowl, when it said stores clear older sets ahead of new models arriving a month or two later.
- Black Friday. Historically the deepest discounts, per Consumer Reports.
- Before the Super Bowl. Consumer Reports said Super Bowl sales pushed prices down by an average of 22 percent in that analysis. That figure is from 2016 and is not a forecast.
- Spring. NerdWallet lists Super Bowl season, spring and Black Friday as the three best times of year, and notes that sale-period purchases are often excluded from price matching.
Treat these as patterns, not guarantees. No source consulted here promises a 2027 sale date or discount.
TV technology to understand before you buy
- OLED. Per Samsung's buying guide, OLED pixels make their own light and can switch off completely, giving true blacks and high contrast. It is generally the more expensive option, especially at larger sizes.
- Mini-LED. An LCD technology with thousands of small LEDs behind the screen in local dimming zones. Samsung says it offers higher peak brightness for bright rooms and HDR. LG's guide covers the same comparison. Both are brand guides, so weigh the framing.
- RGB backlights. Sony's 2026 Bravia 9 II and 7 II are its first True RGB TVs, with independently controlled red, green and blue LED backlights, per Engadget.
- HDMI 2.1. The HDMI Forum says it supports 8K60 and 4K120, up to 48Gbps, eARC and VRR. Makers choose which features to include and must state which are enabled, so read the spec sheet port by port. A newer HDMI 2.2 exists.
- ATSC 3.0 (NextGen TV). The over-the-air broadcast standard enabling 4K, HDR and immersive audio. ATSC says you need a TV with an ATSC 3.0 tuner or an external tuner box.
This page does not compare QD-OLED with standard OLED because no maker or standards-body source was checked for it.
Buy now or wait?
Buy now if your TV is broken or you will use a deal window you can see, such as Black Friday. A 2026 model is not obsolete when 2027 sets are announced; it is usually the one that gets marked down.
Wait if you want the newest tech and can hold off until CES (January 6-9, 2027) and the spring release window. Expect no 2027 prices until brands publish them: launch prices for LG's 2026 G6 and C6 and Hisense's U7 are listed above for comparison only.
In between: check the spec sheet for the HDMI 2.1 features you need, and confirm the exact model year in the retailer listing, since last year's set may be sold new next to this year's.
Questions people ask
When do 2027 TVs come out?
No 2027 lineups are announced as of October 20, 2026. CES lists January 6-9, 2027, and in 2026 brands unveiled sets at CES or later: Sony announced on May 27, 2026.
Do TV makers announce new models at CES?
Samsung, LG, TCL and Hisense all showed 2026 TVs at CES 2026. Sony did not and announced its new Bravia sets in May 2026.
Will TV prices drop when 2027 models launch?
Consumer Reports said in 2016 that stores clear older sets ahead of new models. That is a historical pattern, not a promise for 2027.
Is Black Friday the best time to buy a TV?
Consumer Reports has said Black Friday brings the deepest discounts, with the second-best before the Super Bowl.
Does a TV need HDMI 2.1?
Only if you want features like 4K120 or VRR for gaming. The HDMI Forum says makers choose which 2.1 features to include, so check the spec sheet.
Sources
- CES · CES 2027 dates and location
- Samsung Newsroom · Samsung 2026 TV lineup at CES
- LG USA press release · G6 and C6 pre-order and pricing
- TCL on PR Newswire · X11L unveiling and pricing
- Hisense USA · U7 and U6 launch timing
- Engadget · Sony Bravia 9 II and 7 II announcement
- Consumer Reports · When TV prices are lowest (2016)
- NerdWallet · Best times to buy a TV
- HDMI Forum · HDMI 2.1 specification
- ATSC · ATSC 3.0 NextGen TV
- Samsung TV buying guide · OLED vs Mini-LED
- LG OLED vs Mini-LED guide · OLED vs Mini-LED
Check back after CES, January 6-9, 2027: if brands announce 2027 lineups, this page will be updated with the real dates.