Executive Spotlight: Who Is Anna Baird, Venture Partner at Madrona? (2027)
Anna Baird is a Venture Partner at Madrona, the Seattle-based venture firm. Madrona's team profile lists her in Palo Alto and describes her as an operating partner who advises fast-growing and acceleration-stage portfolio companies. She joined the firm in 2022. Before that she was chief revenue officer at Outreach, the sales engagement company, after serving there as chief operating officer.
She matters because her path runs from audit partner to finance chief to go-to-market leader. Madrona's bio lists CFO, COO and president roles, 17 years at KPMG and a senior vice president role at McAfee. One point of care: she is sometimes described as a former CFO of McAfee, but the pages read here call her a senior vice president there, so this page does not use the CFO label for McAfee.
This page uses only public professional information from Madrona, Semrush, VC Sheet and MarketScreener, all read on October 31, 2026.
Current role and company
Baird is a Venture Partner at Madrona. The firm's profile says her work centers on helping portfolio companies scale, drawing on go-to-market and finance experience and her knowledge of the sales technology category.
- Title (Madrona team profile)Venture Partner at Madrona, based in Palo Alto.
- Joined Madrona (team profile)2022.
- Board seats (Madrona profile)Semrush and SeatGeek; the profile also refers to an audit committee chair role.
- Experience (Madrona profile)More than 30 years in technology.
Career path
- KPMG. Madrona says she spent 17 years at KPMG, leaving as a partner, and built the firm's technology practice. She was global lead partner on Google, before its IPO and for seven years after, and worked with Intuit among others.
- McAfee. Madrona lists her as a senior vice president at McAfee, working with the board and leadership on global controls, enterprise risk management and the Intel acquisition.
- Startup C-level roles. Semrush's 2023 announcement says she later held several C-level roles at fast-growing private technology companies. Madrona's bio names CFO, COO and president among them.
- Outreach. She was chief operating officer and then chief revenue officer at Outreach, according to Madrona. The firm says that as COO she helped Outreach raise over $200 million at a valuation above $1 billion.
- Madrona. Madrona's profile says she joined the firm in 2022 as a Venture Partner.
What she is known for
- Scaling Outreach. Madrona credits her with helping Outreach grow from $25 million to over $230 million during her tenure, a company-reported figure.
- A rare finance-to-revenue path. Her record spans audit, finance, operations and the chief revenue officer seat, which is why Madrona describes her as having both go-to-market and finance depth.
- Board work. Semrush announced her as an independent, non-executive director on March 6, 2023, its eighth board member. She also serves on SeatGeek's board.
- Investing focus. VC Sheet's summary of her work at Madrona says she focuses on building customer proof before a product launch, understanding why buyers hesitate to adopt new tools, and using founders' public visibility to build trust.
Leadership style and philosophy
The pages read for this profile do not include a long interview or talk in which Baird describes her own leadership philosophy, so this page does not characterize her style. One statement on record: on joining the Semrush board she called the company "one of the most prolific marketing technology brands in the world." The themes in the VC Sheet summary above are a third-party description of her focus, not her own words.
Key numbers (company-reported)
These figures come from Madrona's own profile of Baird and describe Outreach during her time as COO. They are not independently audited.
- Capital raised (Outreach, during her COO tenure)Over $200 million, at a valuation above $1 billion.
- Growth (Outreach, during her tenure)From $25 million to over $230 million.
- KPMG tenure (Madrona profile)17 years, leaving as a partner.
- Career length (Madrona profile)More than 30 years in technology.
What to watch next
Worth tracking: which Madrona portfolio companies she works with, any new board appointments, and confirmation of her current board seats. The sources read did not report a change to her Madrona role.
Questions people ask
Who is Anna Baird?
She is a Venture Partner at Madrona and a former chief operating officer and chief revenue officer at Outreach, according to Madrona's team profile.
Is Anna Baird still at Madrona?
Madrona's team profile, read October 31, 2026, lists her as a Venture Partner based in Palo Alto. She joined in 2022.
Was Anna Baird the CFO of McAfee?
The pages read here describe her as a senior vice president at McAfee, working on global controls, enterprise risk management and the Intel acquisition. They do not call her CFO there.
What did Anna Baird do at Outreach?
Madrona says she was chief operating officer and later chief revenue officer. It says that as COO she helped the company raise over $200 million at a valuation above $1 billion.
Which boards does Anna Baird sit on?
Madrona's profile lists Semrush and SeatGeek. Semrush appointed her on March 6, 2023. A third-party page shows the Semrush seat ending in April 2026, which was not confirmed by a primary source.
What was her background before technology companies?
Madrona says she spent 17 years at KPMG, leaving as a partner, where she built the technology practice and was global lead partner on Google.
Sources
- Madrona: Anna Baird team profile · Title, career, Outreach figures, boards, hero photo
- Semrush: Two board appointments and a new CFO (March 6, 2023) · Board appointment, background summary
- VC Sheet: Anna Baird · Summary of roles and investing focus
- MarketScreener: Anna Baird · Board dates (aggregator, unconfirmed)
Facts were read from the linked pages on October 31, 2026. Some pages were read through a fetch tool that returns summaries, so confirm details on the original page. The hero photo is from her Madrona team profile, centered on a card. Company figures are labelled company-reported. This page covers public professional information only.
Top photo: Madrona (team profile, madrona.com/team-profiles/anna-baird)