Executive Spotlight: Who Is Catie Ivey, GrowthZone's Chief Revenue Officer? (2027)
Catie Ivey is the Chief Revenue Officer of GrowthZone, the software company serving associations and chambers of commerce. GrowthZone announced her appointment on October 29, 2025, and its leadership page still lists her in that role.
She leads a revenue organization that brings sales, marketing and customer success together. Before GrowthZone she was the first Chief Revenue Officer at Walnut, and earlier she led sales or revenue teams at Pendo, Demandbase, Marketo, Salesforce and Meltwater, according to Walnut's announcement of her hire.
This page uses public professional information only.
Current role and company
GrowthZone's press release says she oversees sales, marketing and customer success, aligning them into one go-to-market strategy aimed at steady revenue growth. The company's leadership page describes the same combined revenue organization and says she has more than 15 years of B2B SaaS leadership.
- Title (GrowthZone leadership page)Chief Revenue Officer.
- Functions she leadsSales, marketing and customer success.
- Appointment announcedOctober 29, 2025, from Nisswa, Minnesota.
- Company description (GrowthZone)Trusted by thousands of organizations, including many associations and chambers.
Career path
- Early revenue roles. Walnut's announcement says she has led sales teams for most of her career and headed revenue teams at Salesforce, Marketo, Demandbase and Meltwater. It does not give dates or titles for each stop.
- Pendo. Walnut says she led Enterprise Sales at Pendo.io before moving to Walnut.
- Walnut. She joined as Chief Revenue Officer, announced November 1, 2023. Walnut is an interactive demo platform, and GrowthZone's release says she was its first CRO and rebuilt and scaled its go-to-market engine across marketing, sales and customer experience.
- GrowthZone. She became Chief Revenue Officer in late 2025, announced alongside Erinn Gray, who joined the executive team in a people-focused role.
What she is known for
- Scaling go-to-market teams. GrowthZone credits her with scaling global go-to-market teams and building buyer-focused systems, and says she has delivered consistent double-digit growth.
- Walnut's first CRO. She took the top revenue job at an interactive demo company, as the first person to hold it, according to GrowthZone.
- Speaking. The release calls her a frequent speaker on sales strategy, team development and women in tech. A Dock podcast episode is titled around her leading sales at Marketo, Demandbase, Pendo and Walnut.
- Atlanta office. When GrowthZone announced a new Atlanta office on January 13, 2026, she called it a pivotal investment in the company's ability to scale and better serve customers.
Leadership style and philosophy
The points below come from GrowthZone's own descriptions and from her words in company announcements. Detailed interview transcripts were not available on the pages read.
- People first. GrowthZone's leadership page describes a people-first, strengths-based approach.
- Buyer-centric. The same page says she builds buyer-centric strategies that deliver value to customers and to the team.
- Seen from both sides. At her Walnut hire she said that, as both a leader and a buyer, the company's mission resonated with her.
- Scale and service. On the Atlanta office she tied investment to scaling and better serving customers.
Key numbers (company-reported)
GrowthZone's announcements give few hard figures. These come from its own pages and are self-reported.
- Her B2B SaaS leadership experience (GrowthZone, 2025)Over 15 years.
- Customer base (GrowthZone, 2025 and January 2026)Thousands of organizations.
- New GrowthZone office (January 13, 2026)Atlanta, Georgia, as a Center of Excellence.
What to watch next
Worth tracking: how GrowthZone's combined sales, marketing and customer success team uses the Atlanta office, and any new talks from her on revenue leadership.
Questions people ask
Who is Catie Ivey?
She is the Chief Revenue Officer of GrowthZone, a software company for associations and chambers, and a former first CRO at Walnut.
When did Catie Ivey join GrowthZone?
GrowthZone announced her appointment as Chief Revenue Officer on October 29, 2025.
What does she oversee at GrowthZone?
Sales, marketing and customer success, which GrowthZone says are aligned into one go-to-market strategy.
Where did she work before GrowthZone?
Walnut, as its first CRO, and before that Pendo, Demandbase, Marketo, Salesforce and Meltwater, per Walnut's announcement.
What is her leadership approach?
GrowthZone describes it as people-first and strengths-based, with buyer-centric strategies.
Sources
- GrowthZone: Leadership · Title, bio, headshot
- GrowthZone: Expands Executive Leadership Team (Oct 29, 2025) · Appointment, responsibilities, Walnut background
- GrowthZone: Accelerates Momentum in 2026 (Jan 13, 2026) · Atlanta office, rebrand, her comment
- Walnut: Welcomes New CRO (Nov 1, 2023) · Prior employers, her comment
- Dock: Grow & Tell, The First Step to Becoming a CRO · Episode title on her sales career
Facts were read from the linked pages on October 31, 2026. Some pages were read through a fetch tool that returns summaries, so confirm details on the original page. The hero photo is from GrowthZone's leadership page, centered on a card. Company figures are labelled company-reported. This page covers public professional information only.
Top photo: GrowthZone (growthzone.com/leadership)