Executive Spotlight: Who Is Chris Orlob, Caliber's Founder and CEO? (2027)
Chris Orlob is the Founder and CEO of Caliber, a revenue skills training company that was formerly called pClub (pclub.io). Caliber's own site lists him in that role, and the old pclub.io address now redirects to caliber.io.
He is also known for his time at Gong, the revenue intelligence company, where Caliber's pages say he helped grow annual recurring revenue from about $200K to about $200M. Gong's author page says he led the creation of Gong Labs, its research arm.
This page uses public professional information only.
Current role and company
Caliber describes itself as a provider of revenue skill development training and technology. According to its homepage, it finds the skill gaps that hurt revenue, closes them with expert-led training paths and certifications, and reinforces them with AI-powered simulations and hands-on enablement services.
- Title (Caliber website)Founder & CEO.
- Company nameCaliber, formerly pclub.io.
- What it sells (Caliber)Sales and revenue skills training, certifications and AI simulations.
- Other company he co-founded (Echai)QuotaSignal.
Career path
- A startup that Gong competed with. A Dock podcast episode, published January 8, 2024, says his startup was effectively beaten by Gong, which then offered him a job as Product Marketing Director. The page gives no dates.
- Gong. An Echai profile says he spent six years there and was director of sales while ARR climbed from roughly $200 thousand to more than $200 million. Gong's author page adds that he held various go-to-market roles and led the creation of Gong Labs.
- pClub. After Gong he left to start two companies, per the Dock episode. One was pClub, a sales course platform, which Gong's author page and a 2024 MarketScale article describe him as leading as CEO.
- Caliber. pClub is now Caliber. Caliber's event page lists him as CEO of Caliber (formerly pclub.io), and the old domain redirects to the new one. No dated announcement of the rename was found.
What he is known for
- Gong's growth. His bio on Caliber's site says he grew Gong from $200K to $200M in ARR, a period in which Gong reached a $7.2 billion valuation. These are company-presented figures.
- Gong Labs. Gong's author page credits him with leading the creation of Gong Labs, the data research effort behind Gong's sales findings.
- Teaching enterprise selling. Echai says he teaches enterprise sales craft full time and publishes daily breakdowns of discovery, multithreading and deal control on LinkedIn and YouTube.
- Sales training at scale. Caliber's homepage says it has trained more than 20,000 sellers.
Leadership style and philosophy
Direct transcripts were not available on the pages read. The views below are from a 2024 MarketScale piece, which summarizes his perspective rather than quoting him.
- AI changes the skill set. The article says sales professionals need to rethink their skills as AI reshapes the industry.
- A growing skills gap. It describes a widening gap in sales skills driven by AI and automation.
- Keep learning. It presents continuous learning as essential to staying competitive.
- Leadership and market choice. It says he sees leadership and market selection as critical to scaling startups such as Gong.
Key numbers (company-reported)
These figures come from Caliber's own pages and are self-reported. Customer results are claims made by Caliber about named customers.
- Gong ARR growth (Caliber homepage, 2026)About $200K to about $200M.
- Gong valuation cited (Caliber homepage, 2026)$7.2 billion.
- Sellers trained (Caliber homepage, 2026)More than 20,000.
- Close rate (DonorPerfect, customer-reported on Caliber)Up 45%.
- Pipeline generation (RightWorks, customer-reported on Caliber)Up 50%.
What to watch next
Worth tracking: how Caliber extends its AI simulations and certifications, and the sales events and masterclasses he hosts on the company site.
Questions people ask
Who is Chris Orlob?
He is the Founder and CEO of Caliber, a sales and revenue skills training company formerly known as pClub, and a former Gong executive.
What is Caliber's former name?
pclub.io. Caliber's site labels itself formerly pclub.io, and the old address redirects to caliber.io.
What did Chris Orlob do at Gong?
Per Echai he was director of sales, and Gong's author page says he held go-to-market roles and led the creation of Gong Labs.
How many sellers has Caliber trained?
Caliber's homepage says more than 20,000. Older pages cited more than 11,000, so the figure has grown.
What does Caliber sell?
Revenue skills training, certifications and AI-powered simulations, according to its homepage.
Sources
- Caliber: Homepage · Founder and CEO title, product, sellers trained, Gong figures
- Caliber: Skill Stacker 2026 event page · CEO of Caliber (formerly pclub.io), headshot
- Gong: Chris Orlob author page · Gong roles, Gong Labs
- Dock: Chris Orlob's path to Gong (Jan 8, 2024) · Startup, Product Marketing Director offer
- Echai: Chris Orlob · Six years at Gong, QuotaSignal, content
- MarketScale: Success in Sales with pClub CEO Chris Orlob (Aug 13, 2024) · Views on AI and sales skills
Facts were read from the linked pages on October 31, 2026. Some pages were read through a fetch tool that returns summaries, so confirm details on the original page. LinkedIn could not be fetched. The hero photo is from Caliber's event page, centered on a card. Company figures are labelled company-reported. This page covers public professional information only.
Top photo: Caliber (caliber.io)