Executive Spotlight: Who Is Keenan, Founder and CEO of A Sales Growth Company? (2027)
Keenan, who publishes under that single name, is the founder and CEO of A Sales Growth Company (ASG), a sales training and consulting firm. He is the author of Gap Selling, a problem-centric sales method he introduced in a 2018 book of the same name.
ASG says Gap Selling has 150,000+ copies in circulation and that it was an Amazon #1 bestseller in sales.
This page uses public professional information only.
Current role and company
The ASG site lists Keenan as Founder and CEO of A Sales Growth Company, which it describes as a global sales training and consulting firm. The company's clients named on its own page include GE Healthcare, Intel, Verizon, Palo Alto Networks, Citrix, PitchBook and Emburse.
- TitleFounder and CEO, A Sales Growth Company (per the company's own site).
- MethodGap Selling and Problem-Centric Selling, plus the Problem-Centric Operating System (PCOS) and Buyer Input Data (BID).
- BooksThree: Gap Selling, Gap Prospecting and Gap Revenue Performance.
Career path
The details below come from the biography on Keenan's page on the ASG site, so they are his company's account of his career rather than independent reporting.
- 1996. He started in sales selling Denver Metro Chamber of Commerce memberships.
- Education. The bio says he earned a BA in Political Science from the University of Colorado, Boulder.
- IT consulting. After two years in sales, he became a partner at an IT consulting firm.
- VP of Sales. He later became VP of Sales at a large CLEC, responsible for about $300 million in revenue and 125 people, per the bio.
- ASG. He started A Sales Growth Company after writing a daily blog for 712 consecutive days.
What he is known for
- Gap Selling (2018). The book, subtitled Getting the Customer to Yes, lays out a method built on the idea that buyers change only when they have a business problem worth solving. The company calls it an Amazon #1 bestseller in sales.
- Gap Prospecting (2026). Co-written with Will Aitken.
- Gap Revenue Performance (2026). The book that introduces the Problem-Centric Operating System, per the ASG site.
- Media. His bio says he has written for Forbes, Harvard Business Review and MIT Sloan, and has been featured in Inc., Entrepreneur and Fast Company.
Leadership style and philosophy
ASG's pages state the core premise of his work as "buyers only change when they have a business problem worth solving." His speaker page describes his style as unapologetic and irreverent. We did not read a full interview or talk transcript, so we do not attribute further quotes to him.
Key numbers
Figures below are reported by A Sales Growth Company on its own site, as read on October 31, 2026. The pages give no single reporting date, so each is shown as stated.
- Gap Selling circulation150,000+ copies (company-reported).
- Books published3 (company-reported).
- First bookGap Selling, published 2018.
- Blog streak before ASG712 consecutive days of daily posts (per his bio).
What to watch next
Worth tracking: how ASG rolls out Gap Prospecting and Gap Revenue Performance, its AI Keenan coaching product, and its 2026 position paper The Modern CRO.
Questions people ask
Who is Keenan?
He is the founder and CEO of A Sales Growth Company and the author of Gap Selling, per the company's site. He publishes under the single name Keenan.
What is Keenan's current role?
Founder and CEO of A Sales Growth Company, per the company's own page for him.
What is Gap Selling?
A problem-centric sales method from his 2018 book, built on the idea that buyers change only when they have a business problem worth solving.
How many books has Keenan written?
Three: Gap Selling (2018), Gap Prospecting (2026, with Will Aitken) and Gap Revenue Performance (2026).
How many copies has Gap Selling sold?
A Sales Growth Company's home page reports 150,000+ copies in circulation.
Sources
- A Sales Growth Company: Keenan · Title, bio, books, official photo
- A Sales Growth Company: Home · Gap Selling circulation figure
- A Sales Growth Company: Book Keenan · Speaker page, style
Facts were read from the linked pages on October 31, 2026. Pages were read through a fetch tool that returns summaries, so confirm details on the original page. The hero photo is the company's official portrait, centered on a card. This page covers public professional information only.
Top photo: A Sales Growth Company (salesgrowth.com/keenan)