Executive Spotlight: Mark Roberge, Co-Founder of Stage 2 Capital
Mark Roberge is a Co-Founder and Managing Director of Stage 2 Capital, a venture firm that backs early-stage B2B software companies with go-to-market expertise and capital. He is also a Harvard Business School senior lecturer and the author of The Sales Acceleration Formula and The Science of Scaling.
Before Stage 2, he was the fourth employee and founding chief revenue officer at HubSpot, where he built the sales organization from zero revenue to the company's IPO.
This page uses public professional information only.
Current role and company
Stage 2 Capital's homepage presents Roberge as a co-founder and the creator of the "Science of Scaling" framework, and links his book and weekly podcast with tech sales leaders. Other profiles give his title as Co-Founder and Managing Director (Attention, SaaStr). HubSpot's UNBOUND 2026 speaker page words it as "Managing Partner", so the exact title varies by source. He was scheduled to speak at UNBOUND in Boston on September 17, 2026.
- FirmStage 2 Capital, co-founded in 2018 (Attention profile).
- TitleCo-Founder and Managing Director; HubSpot's event page says Managing Partner.
- FocusFirst checks into B2B software companies at roughly $1 million in ARR, usually between seed and Series A (SaaStr).
- AlsoSenior Lecturer at Harvard Business School.
Career path
- Consulting. He began his career in consulting at Accenture, per the Attention profile, which gives no dates.
- MIT Sloan, 2006. He earned an MBA there. He met HubSpot's co-founders at MIT Sloan and joined as its first sales leader, according to the SaaS Barometer.
- HubSpot, 2007 to 2016. He moved from SVP of Worldwide Sales and Services to Chief Revenue Officer. HubSpot's event page calls him the fourth employee and founding CRO.
- Harvard Business School, 2015. Attention lists him as a Senior Lecturer there since 2015, alongside his investing work.
- Stage 2 Capital, 2018. He co-founded the firm and leads venture investments and startup mentoring.
Education: an MBA from MIT Sloan and an engineering degree from Lehigh University (a BSE in mechanical engineering, per Attention).
What he is known for
- Scaling HubSpot's sales team. Attention reports revenue growing from $0 to $100 million, the team from 1 to 450 employees and customers from none to more than 10,000.
- The Sales Acceleration Formula. His first book, published in 2015 and described as a bestseller on HubSpot's event page.
- The Science of Scaling. His second book and the framework behind Stage 2's structure, based on research across several early-stage companies.
- An operator-backed fund. SaaStr reports Stage 2 is backed by more than 500 limited partners who are chief revenue, marketing or customer officers at tech companies.
- Recognition. Attention lists a #19 ranking in Forbes' Top 30 Social Sellers and the 2010 Salesperson of the Year award at the MIT Sales Conference.
Leadership style and philosophy
In SaaStr coverage he describes Stage 2's mission as to "support the next generation of entrepreneurs and their startups with go-to-market expertise and capital," and says "The big winners in AI have likely not been started yet." In a 2023 SaaS Barometer piece he says sales teams have become "armed with data" in a field usually seen as "artistic and magical." The piece also describes coaching based on anecdotal instincts as a common pattern, and a reactive mode that comes from chasing the number.
Key numbers
These figures come from profiles and interviews, not audited filings, and several are undated. The fund figures are from an undated SaaStr page and may be out of date.
- HubSpot revenueFrom $0 to $100 million during his tenure (Attention profile).
- HubSpot teamFrom 1 to 450 employees (Attention profile).
- HubSpot customersFrom 0 to more than 10,000 (Attention profile).
- Stage 2 Fund III$150 million (SaaStr, undated).
- Check size$4 million to $6 million first checks (SaaStr, undated).
- Limited partnersMore than 500 go-to-market executives (SaaStr, undated).
- Prequel seed$5.2 million round Stage 2 co-led (SaaStr, undated).
What to watch next
Worth tracking: his UNBOUND 2026 appearances, any new Stage 2 fund announcement, and how the firm's thesis on AI-era go-to-market evolves.
Questions people ask
Who is Mark Roberge?
He is a Co-Founder and Managing Director of Stage 2 Capital, a Harvard Business School senior lecturer and a former HubSpot chief revenue officer.
What is Mark Roberge's current role?
Co-Founder of Stage 2 Capital. Attention and SaaStr say Managing Director; HubSpot's UNBOUND 2026 page says Managing Partner.
What did Mark Roberge do at HubSpot?
He was the fourth employee and founding CRO, working there from 2007 to 2016 and moving from SVP of Worldwide Sales and Services to CRO.
When did Stage 2 Capital start?
Attention says Roberge co-founded it in 2018.
What books has Mark Roberge written?
The Sales Acceleration Formula (2015) and The Science of Scaling.
Where did Mark Roberge study?
He holds an MBA from MIT Sloan and an engineering degree from Lehigh University.
Sources
- Stage 2 Capital · Co-founder role, Science of Scaling, book and podcast
- HubSpot UNBOUND: Mark Roberge · Bio, title wording, education, books, photo
- Attention: Who is Mark Roberge · Career dates and HubSpot growth figures
- SaaStr: Doubling Down with Mark Roberge · Stage 2 fund details and quotes
- The SaaS Barometer: The Power of Combining Go-to-Market Experience & Capital · HubSpot tenure, Stage 2 structure, quotes (April 1, 2023)
Facts were read from the linked pages on October 31, 2026. Some pages were read through a fetch tool that returns summaries, so confirm details on the original page. Stage 2's own team page returned no readable text. The hero photo is the official HubSpot UNBOUND speaker headshot, centered on a card. This page covers public professional information only.
Top photo: HubSpot UNBOUND (unbound.hubspot.com/speakers/mark-roberge)