Executive Spotlight: Who Is Sangram Vajre, GTM Partners' Co-Founder and CEO? (2027)
Sangram Vajre is the Co-Founder and CEO of GTM Partners, a go-to-market advisory and research company. He previously led marketing at Pardot and co-founded Terminus, the account-based marketing company, and he co-wrote the Wall Street Journal bestseller MOVE: The 4-Question Go-to-Market Framework with GTM Partners co-founder Bryan Brown.
This page covers public professional information only, drawn from GTM Partners' own pages and published interviews and profiles.
Current role and company
GTM Partners' founders page lists Vajre as Co-Founder and CEO, and describes him as a multi-time category creator, three-time author, entrepreneur and advisor. The company's About page calls GTM Partners a go-to-market advisory and research company built around the GTM Operating System (GTM OS), an eight-pillar framework that connects strategic planning to execution. Its stated belief is "GTM is not a department. GTM is the business."
- CompanyGTM Partners.
- TitleCo-Founder and CEO, per the company's founders page.
- Co-founderBryan Brown, with whom Vajre co-wrote MOVE.
- Core offeringThe GTM Operating System (GTM OS).
Career path
- Pardot. Before founding his own companies he ran marketing at Pardot, which was acquired by ExactTarget and later became part of Salesforce, according to his GTM Partners profile and a ClickZ interview.
- Terminus. He is one of Terminus's three co-founders, alongside Eric Spett and Eric Vass, per ClickZ. His GTM Partners profile says he helped build account-based marketing into a global B2B category through the #FlipMyFunnel movement. A DestinationCRM author page lists him as cofounder and chief evangelist of Terminus.
- GTM Partners. He co-founded GTM Partners with Bryan Brown and helped develop the GTM Operating System.
- Advisory roles. His profile says he advises and sits on the boards of several technology companies, including as an Executive Advisory Board Member at G2.
What he is known for
- Account-based marketing. He is credited with helping popularize ABM through Terminus and the #FlipMyFunnel podcast and community. He wrote Account-Based Marketing For Dummies and, with Eric Spett, ABM Is B2B, per his GTM Partners profile and ClickZ.
- MOVE. MOVE: The 4-Question Go-to-Market Framework, co-written with Bryan Brown, is described by GTM Partners and G2 as a Wall Street Journal bestseller.
- The GTM Operating System. GTM Partners offers the GTM OS as its core framework and certifies outside implementors to use it.
- Education and speaking. His profile says he is an official LinkedIn Learning instructor (ABM Foundations) and has spoken at HubSpot INBOUND for nine consecutive years. A HubSpot speaker page also says he created GTMonday, a weekly briefing, and founded GTMU, a learning platform for go-to-market professionals.
Leadership style and philosophy
Vajre's clearest public statements are about strategy over tools. In a March 2020 ClickZ interview he said of ABM, "It's literally all about strategy," arguing that the core work is choosing target accounts and aligning sales and marketing, and that companies can run ABM without a platform. The same thinking shows up at GTM Partners, whose About page frames go-to-market as the whole business rather than a single department.
Key numbers
Figures below are company-reported by GTM Partners (from its website, read October 31, 2026) or self-reported in Vajre's profile. They are not independently verified.
- Leaders trained75,000+, per GTM Partners' About page and home page (cumulative, undated).
- GTM teams assessed2,000+, per GTM Partners (cumulative, undated).
- Certified GTM OS partners160+, per GTM Partners' home page (as of October 31, 2026).
- Executives trained on GTM OS1,500+, per GTM Partners' About page.
- Interviews1,000+ CEOs and GTM executives interviewed through #FlipMyFunnel, per Vajre's profile.
What to watch next
Worth tracking: how GTM Partners grows its network of certified GTM OS implementors, and how the company's research and training output evolves.
Questions people ask
Who is Sangram Vajre?
He is the Co-Founder and CEO of GTM Partners, a go-to-market advisory and research company, and a co-founder of the ABM company Terminus.
What is GTM Partners?
GTM Partners describes itself as a go-to-market advisory and research company built around the GTM Operating System, an eight-pillar framework.
What is Sangram Vajre's book MOVE about?
MOVE: The 4-Question Go-to-Market Framework, co-written with Bryan Brown, lays out a go-to-market framework and is described as a Wall Street Journal bestseller.
What did he do before GTM Partners?
He co-founded Terminus and earlier ran marketing at Pardot, which was acquired by ExactTarget and later Salesforce.
What is #FlipMyFunnel?
It is the account-based marketing movement and podcast he led through Terminus; his profile says he interviewed more than 1,000 CEOs and GTM executives through it.
Who co-founded Terminus?
Per ClickZ, Terminus's three co-founders are Sangram Vajre, Eric Spett and Eric Vass.
Sources
- GTM Partners: Founders & Story · Title, career, books, numbers, headshot
- GTM Partners: About · Company description, GTM OS, figures
- GTM Partners: home page · Company figures
- ClickZ: Terminus co-founder explains why ABM is a B2B strategy, not a tool (Mar 13, 2020) · Terminus co-founders, ABM quote, books
- HubSpot INBOUND speaker page: Sangram Vajre · Bio, GTMonday, GTMU
- G2 Learning Hub: Sangram Vajre · Current role, books, Pardot
- DestinationCRM: Sangram Vajre author page · Terminus chief evangelist title
Facts were read from the linked pages on October 31, 2026, partly through a fetch tool that returns summaries, so confirm details on the original pages. The hero photo is Sangram Vajre's photo from the GTM Partners founders page. This page covers public professional information only.
Top photo: GTM Partners (gtmpartners.com/founders)