Executive Spotlight: Vik Patel, President & CEO of Purple Square Management (2027)

Current role and company

Press releases from 2020 and 2022 describe Patel as president and CEO of Purple Square Management Company, and Franchise Times (October 2023) calls him CEO of Purple Square, a franchisee group. The company owns and operates franchised locations rather than franchising a brand of its own.

• CompanyPurple Square Management Co., Tampa area, Florida; multi-brand franchisee (Dunkin' release, Jan 2017; Franchising.com, Oct 2020).
• TitlePresident and CEO (Franchising.com, Oct 2020 and Jul 2022).
• Brands named in coverageDunkin', Baskin-Robbins, Popeyes, The Brass Tap, Rent-A-Center, Take 5 Oil Change, RimTyme, American Family Care (Franchising.com, Franchise Times, 2020 to 2024).
• Other entitiesBourbon Street Donuts, LLC (Louisiana Dunkin' development, 2017) and Purple Cactus, LLC (Arizona Rent-A-Center, 2018) appear in coverage.

Career path

• Commercial broker. Franchising.com (October 2020) says he was a commercial broker who helped franchisees find financing and other support before opening his own unit.
• First Dunkin', 2006. He opened his first franchise, a Dunkin' Donuts in Tampa, in 2006, per the same article.
• Dunkin' scale-up. A January 2017 Dunkin' announcement described him as a franchisee of ten years operating 46 restaurants in Alabama, Florida and Louisiana.
• Diversifying beyond restaurants. In December 2018 1851 Franchise reported that he and partner David Paris were behind Purple Cactus, LLC, taking over Rent-A-Center's 38 corporate stores in Arizona. Patel said, "We were looking for a concept to diversify our portfolio."
• Take 5 and more brands. He added Take 5 Oil Change in 2020, and by 2023 coverage listed Popeyes, American Family Care, RimTyme and others alongside Dunkin' and Rent-A-Center.

What he is known for

• Louisiana Dunkin' development. Through Bourbon Street Donuts, LLC, he and partners including Drew Brees and David Diehl agreed in January 2017 to develop up to 69 new Dunkin' restaurants in Louisiana, per the Dunkin' announcement.
• Rent-A-Center in Arizona. The 2018 deal gave the group the brand's 38 corporate Arizona stores plus development rights, with veteran Rent-A-Center operations executive Fred Mattox hired as chief operating officer.
• Take 5 Oil Change. In July 2022 coverage he operated 10 Take 5 locations, all in Florida, and said, "We see tremendous growth with our Take 5 franchises."
• Healthcare and Smalls Sliders. In 2023 Purple Square bought six Tampa-area American Family Care locations with a commitment to open 18 more over five years, and signed a six-unit deal for Smalls Sliders in Atlanta, per Franchise Times.

Leadership style and philosophy

In a January 2024 Franchising.com profile he said, "If you do right by people, good things happen," and "You are going to be as successful as you want to be as long as you take care of your people." He described listening to employees and building relationships with them, and said he began hiring and promoting from within once the portfolio reached 40 units.

The same profile says he paces growth at roughly 5 to 10 units a quarter, which he considers sustainable. He described the 2008 recession as his first career turning point, saying he covered payroll himself. On diversification he has said a heavy quick-service investor "looks to diversify their holdings" (Franchising.com, October 2020), and on healthcare, "I don't see healthcare going anywhere in the future, so we saw it as a great long-term play" (Franchise Times, October 2023).

Key numbers

Counts come from press coverage and company releases, each with its date. They are not audited and change often, so check current sources.

• January 201746 Dunkin' restaurants in Alabama, Florida and Louisiana (Dunkin' announcement).
• December 201871 Dunkin' locations with 13 more in acquisition, seven Popeyes and six Brass Tap (1851 Franchise).
• October 2020More than 150 franchise locations in seven states (Franchising.com).
• July 2022Locations in 13 states (Franchising.com).
• October 2023About 250 franchised units across several brands in 14 states (Franchise Times).
• January 2024Dunkin' 98, Rent-A-Center 64, Popeyes 38, RimTyme 28, Take 5 23, American Family Care 6, Brass Tap 2; more than 245 units and about 3,500 employees in total (Franchising.com profile).

Questions people ask

Sources

• Franchising.com: Dunkin' Donuts announces plans to develop up to 69 restaurants in Louisiana (Jan 3, 2017) · 46 restaurants, Tampa base, Louisiana deal
• 1851 Franchise: Franchise veterans Vik Patel and David Paris join Rent-A-Center brand in Arizona (Dec 19, 2018) · Arizona deal, 2018 portfolio, quotes
• Franchising.com: Purple Square Management diversifies restaurant portfolio with Take 5 Oil Change (Oct 6, 2020) · Title, 2006 start, 150+ locations, brands
• Franchising.com: Multi-franchise owner Vik Patel accelerates his business portfolio growth with Take 5 Oil Change (Jul 5, 2022) · 13 states, 10 Take 5 units, quotes
• Franchise Times: Multi-brand franchisee Purple Square adds emerging QSR concept Smalls Sliders (Oct 30, 2023) · 250 units, 14 states, AFC and Smalls deals; portrait captioned with his name
• Franchising.com: Sustainable growth, if you do right by people, good things happen (Jan 27, 2024) · Unit breakdown, philosophy quotes

Facts were read from the linked pages on November 1, 2026. Titles and counts are as of the dates shown and may have changed. The hero photo is a solo portrait from the Franchise Times article, where the image file and caption carry his name; it is centered on a page-format card because the original is a small portrait. This page covers public professional information only.

Top photo: Franchise Times