Top 10 Full-Stack Options for Social Media Analytics Dashboards in 2027

Sprout Social groups its analytics into named reports: Profile Performance, Post Performance, Tag, Competitor, Paid Performance and Case Team Activity, plus Network Reports for Instagram, Facebook, X, Bluesky, Threads, TikTok, LinkedIn, YouTube and Pinterest. Interactive charts and separate paid and organic views sit on top. Essentials is $79 per seat per month on annual billing, Standard $199, Professional $299 and Advanced $399, with Premium Analytics as an add-on and a 30-day free trial.

Hootsuite reports hundreds of metrics at post, network and page level, including reach, engagement rate, impressions, clicks, saves and video views. It can monitor up to 20 competitors depending on plan, offers industry benchmarking and exports report templates as .csv, .xlsx, .pdf and .ppt. Standard is $99 per user per month on annual billing and supports 10 accounts, Professional is $199 and Advanced is up to $399. Trials last 14 days.

Agorapulse builds Power Reports across multiple profiles with the metrics and date ranges you choose, scheduled by email to any number of recipients. An AI Summary writes a Report Digest of key results with competitive insights and recommendations. It covers Facebook, Instagram, Threads, LinkedIn, X, TikTok and YouTube. Standard starts at $79 per user per month on annual billing and the trial is 30 days.

Iconosquare monitors 100+ real-time metrics across accounts, posts and platforms and lets you build custom dashboards tied to business goals, with automated white-label reports. It covers Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube and says 10,000+ brands and agencies use it. Prices are not published on the page.

Buffer Insights shows reach, engagement, follower changes and top-performing content for every post and channel, with Takeaways that give plain-language next steps. It supports Facebook, Instagram, TikTok, LinkedIn, Threads, YouTube, X, Pinterest, Bluesky, Mastodon and Substack. The Free plan keeps 30 days of history; Essentials is $5 per channel per month and Team is $10, each with a 14-day trial.

Later Custom Analytics combines every connected platform in one dashboard you can filter by platform, profile, post type and time range, with up to two years of historical data. It covers Instagram, Facebook, TikTok, Pinterest and Threads. The feature requires the Scale plan, listed at $82.50 per month billed yearly, while Starter is $18.75 and Growth is $37.50. Every plan has a 14-day trial.

HubSpot Marketing Hub compares platforms, campaigns and publishing times in out-of-the-box reports, and because it integrates with your CRM you can see the visits, leads and customers that social media generates. It publishes to LinkedIn, Facebook, Instagram, TikTok, Reddit and X and offers a 14-day trial. The page says only that Marketing Hub has free and premium plans, so social pricing is not published.

Brandwatch sells Consumer Intelligence, Social Media Management (formerly the Falcon suite), Influence, Search Intelligence and Iris AI. Its State of Search & Social report draws on 564M+ social conversations and 4,600+ search queries, and it says a Bimbo social campaign generated $580,000 in sales. It won Social Listening Solution of the Year at the 2026 MarTech Breakthrough Awards. Pricing is not published.

Lumen by Talkwalker, formerly Talkwalker, is now being brought closer to Hootsuite. Its dashboards show media reputation metrics, social media trends, network visualization, a global reach map and sentiment bars for media outlets. Orange says social listening is used by 1,300 employees in 28 countries, and the page cites over 2,500 organizations. Pricing is not published; the call to action is a custom demo.

Meltwater monitors 20+ networks across 200+ countries and 240+ languages, with automated dashboards, scheduled reports, share of voice and sentiment trends. Custom alerts for mention spikes and sentiment shifts reach teams by email, Slack or other channels. Meta and LinkedIn monitoring is limited to publicly available content, and pricing is not published.